Privacy Policy
Last updated: March 2026
This Privacy Policy explains how Yumport Ltd, trading as Kula54 (“Kula54”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit www.kula54.com (the “Site”) or make a purchase from us.
We are committed to protecting your privacy and handling your personal information responsibly and transparently in accordance with UK GDPR and the Data Protection Act 2018.
Who We Are
Yumport Ltd (t/a Kula54)
128 City Road, London. EC1V 2NX. United Kingdom
Email: hello@kula54.com
For the purposes of data protection law, Yumport Ltd is the Data Controller responsible for your personal data.
Personal Information We Collect
We collect different types of information depending on how you interact with our website.
Information You Provide:
When you place an order, contact us, or interact with our services, you may provide:
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Order details
- Account information (if applicable)
Payment information is processed securely by our payment providers and is not stored by us.
Information Collected Automatically:
When you visit our website, certain information is collected automatically, including:
- IP address
- Browser type and version
- Device type
- Time zone
- Pages visited
- Referring websites or search terms
- How you interact with the site (clicks, navigation, time spent)
This information helps us understand how customers use our website and improve the experience.
Marketing Information
If you subscribe to our email communications, we collect:
- Email address
- Email preferences
- Interaction with emails (such as opens and clicks)
You can unsubscribe from marketing communications at any time.
How We Use Your Information
We use personal information to operate and improve our services, including to:
- Process and fulfil orders
- Deliver purchases and manage shipping
- Provide customer support
- Communicate with you about your order
- Send marketing communications (with your consent)
- Improve our website and customer experience
- Detect and prevent fraud or misuse
We only collect and use personal information where we have a lawful basis to do so under UK data protection law.
Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases to process your data:
- Contractual necessity – to fulfil your orders and provide services
- Legitimate interests – to operate, improve, and protect our business
- Consent – for marketing communications
- Legal obligations – where required by law
Sharing Your Information
We share personal information only when necessary to operate our services.
Examples of service providers we may share data with include:
- Our Ecommerce platform - Shopify
- Payment processors: Shopify Payments, PayPal, Other secure payment providers.
- Delivery partners: Courier services used for delivery
- Email services: Shopify Email, Klaviyo (or similar email platforms)
- Analytics & Advertising: Google Analytics, Meta (Facebook / Instagram advertising tools)
We may also share personal information where required to comply with legal obligations or to protect our rights.
Product Reviews
After placing an order, we may share limited order information (such as your name, email address, and products purchased) with Judge.Me Ltd, our review partner, so they can send a review request email.
You can view Judge.Me’s privacy policy here
We do not sell your personal data.
Behavioural Advertising
We may use analytics and advertising tools to better understand how customers use our website and to show relevant advertising.
These tools may include:
- Google Analytics
- Meta (Facebook / Instagram advertising)
You can opt out of personalised advertising using the following tools:
Cookies
Our website uses cookies and similar technologies to:
- operate essential website functions
- analyse website traffic
- improve site performance
- support marketing and advertising
You can manage cookie settings through your browser.
More information about cookies can be found at: www.allaboutcookies.org
Shopify also provides information about cookies used on Shopify-powered websites.
International Data Transfers
Some of our service providers may process personal data outside the United Kingdom.
For example, Shopify may process data in Canada or the United States.
Where this occurs, appropriate safeguards are used, such as Standard Contractual Clauses, to ensure personal data remains protected.
Data Retention
We retain personal information only for as long as necessary to:
- provide our services
- fulfil orders
- comply with legal or accounting obligations
- resolve disputes
You may request deletion of your personal data at any time, subject to any legal obligations we must follow.
Your Rights
Under UK data protection law, you have the right to:
- access your personal data
- request correction of inaccurate data
- request deletion of your data
- restrict or object to processing
- withdraw consent for marketing communications
- request a copy of your data (data portability)
To exercise any of these rights, please contact us at: hello@kula54.com
Complaints
If you are unhappy with how we handle your personal information, you have the right to lodge a complaint with the UK regulator:
Information Commissioner’s Office (ICO):
www.ico.org.uk | Tel: 0303 123 1113
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The latest version will always be published on this page.
Contact
For any privacy-related questions or requests, please contact:
Yumport Ltd (t/a Kula54)
128 City Road, London, EC1V 2NX, United Kingdom
Email: hello@kula54.com
